zadi:

Arcade Fire’s new interactive video: Sprawl2 by Vincent Morisset

From Studio AATOAA:

The idea is to affect the pacing of the film with your movements. You are invited to dance in front of your webcam. There is no specific rules, no complicated “minority report” tricks. Just an invitation to move your arms or your butt on the music. The quicker you move, the faster the frames play. You slow down, the caracters in the video slow down. You freeze and the video starts to loop on the beat, creating a new choreography in the choreography. It is also possible to interact with your mouse, in case you don’t have a camera or you want to switch from dancing to clicking. I also did a traditional video out of the same shoot that you can watch on tv or youtube. For the interactive version, Damian Taylor did a great remix of Sprawl II.

fun!

(Photo reblogged from zadi)

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